转型服务专题 >试点示范 >试点示范县市介绍 >新模式、新举措推动外贸新跨越——萧山区外贸转型升级情况介绍

新模式、新举措推动外贸新跨越——萧山区外贸转型升级情况介绍

2016-11-17

经过30多年的改革开放,萧山区对外贸易取得了长足的发展,为外贸经济转型升级奠定了基础。萧山外贸的进一步发展将充分考虑国内外新环境,并借鉴其他城市开放型经济发展的创新模式,立足萧山区外贸基础条件、发展特点,确定以机电产业出口提质增量为基本着力点,推广外贸发展新模式,提升自主品牌出口占比,培育外贸综合服务体系,提出新举措,实现新一轮的提升和跨越。

After the reforming and opening-up for more than 30 years, the foreign trade in Xiaoshan District has achieved considerable development, thus laying a foundation for the transformation and upgrading of the foreign trade economy. To further develop the foreign trade in Xiaoshan District, we shall give full consideration to the new environment at home and abroad, and learn from the innovative mode of the open economy development in other cities, stand on the foundation conditions and development characteristics of foreign trade in Xiaoshan District, determine the quality improvement and quantity increase of the export of mechanical and electronic industry as the basic point of strength, publicize the new development pattern of foreign trade, increase the export volume proportion of the proprietary brand, cultivate the comprehensive service system for foreign trade and put forward new measures to achieve the new round of enhancement and great leap.

改革开放以来,萧山出口始终保持平稳较快发展,从2013年到2015年期间,萧山进出口总额140.9亿美元、138.5亿美元和118.8亿美元,分别占杭州市出口的25%23.2%20%;出口总额分别为94.6亿美元、99.9亿美元和91.6亿美元,分别占24.6%23.3%21%。进出口和出口总额位列杭州市第一。出口商品以传统产品为主,按出口比重排列,前六大类商品分别为:机电产品、纺织品、服装、羽绒及其制品、家具、化工,占出口总额比重达89.26%。发达国家和地区仍然是出口主要目的地,欧美市场出口比重高达50.67%。截止2015年底,全区有实绩出口企业共计1998家。
Since the reform and opening-up, the export in Xiaoshan District has always keeping stable and rapid development. During the period from 2013 to 2015, the total export-import volume in Xiaoshan District is USD 14.09 billion, USD 13.85 billion, and USD 11.88 billion respectively, accounting for 25%, 23.2%, and 20% of the export volume in Hangzhou respectively; the total export volume is USD 9.46 billion, USD 9.99 billion, and USD 9.16 billion respectively, accounting for 24.6%, 23.3%, and 21% of that in Hangzhou respectively. Both the total export-import volume and the total export volume in Xiaoshan District rank the first place in Hangzhou. The export of the commodity is mainly based on traditional products. Arranged by the export proportion, the top six categories of the commodity include mechanical and electronic product, textile, garment, down features and its products, furniture, chemical products, accounting for 89.26% of the total export volume. The advanced countries and regions are still the main export destinations. The proportion of the export volume to European and American market reaches 50.67%. By the end of 2015, there have been 1,998 export enterprises with actual performance in Xiaoshan District.

萧山机电产业开展转型升级优势。近年来,机电产品出口一直占全区出口的四分之一左右,2015年萧山机电产品出口占全区出口超过30%,是我区出口的重要产业板块,机电产业发育的特点为开展外贸转型升级试点提供优势条件。
The mechanical and electronic industry in Xiaoshan District has the advantages in upgrading and transformation. In recent years, the export volume of mechanical and electronic products accounts for approximately 25% of the total export volume in the whole district; as the important industrial sector for export in Xiaoshan District, the export volume of mechanical and electronic products in Xiaoshan District accounts for more than 30% of the total export volume in the whole district in 2015. The development features of mechanical and electronic industry provide the superior conditions for pilot transformation and upgrading of the foreign trade.

全区机电产业初具规模,产业基础比较好
The mechanical and electronic industry in the whole district beginning to take shape with a better industrial foundation

萧山机电产业拥有1200多家企业,从业人员约8.9万人,其中规模以上机电产业生产企业有470家,从业人员4.3万人,规模以下生产企业732家,从业人员4.6万人。2015年机电产业规模以上企业实现工业总产值704亿元,实现利润39.18亿元。萧山区的机电产业以民营企业为主,规模以上企业68%为民营企业,31.5%为外商独资、中外合资型企业,国有企业只占0.5%。产品门类比较齐全,行业覆盖面宽,主要涉及金属制品业、通用设备制造业 、专用设备制造业、交通运输设备制造业、电器机械及器材制造业、电子及通信设备制造业6大类和40多个子行业,初步形成产业聚集,具有一定的规模优势,在研发能力、制造装备、人力资源、市场营销等方面都具有较好的产业基础。
In Xiaoshan District, there are more than 1,200 enterprises in mechanical and electronic industry and approximately 89,000 employed persons, including 470 mechanical and electronic manufacturers above the designated size and 43,000 employed persons, and 732 mechanical and electronic manufacturers below the designated size and 46,000 employed persons. In 2015, the enterprises above the designated size in mechanical and electronic industry realized the total industrial output value of RMB 70.4 billion Yuan and profit of RMB 3.918 billion Yuan. The mechanical and electronic industry in Xiaoshan District is mainly based on private enterprises. 68% of the enterprises above the designated size are private enterprises, 31.5% are wholly-foreign-owned enterprises and sino-foreign joint ventures, and only 0.5% are the state-owned enterprises. With completely assorted products and broad industrial coverage, it involves six major categories including metal manufacturing, general equipment manufacturing, special equipment manufacturing, transportation equipment manufacturing, electrical machine and equipment manufacturing, and electronic and communication equipment manufacturing, and more than 40 sub-industries, takes initial shape of industrial agglomeration, creates certain scale advantage, and lays a solid industrial foundation in respects of R&D capacity, manufacturing equipment, human resources, and marketing.

形成一批优势企业和特色产品,发展后劲比较强
Forming a batch of superior enterprises and characteristic products, with high potential for future development

随着萧山工业的快速发展,机电产业的产品结构日益优化,一大批优秀的民营企业、合资企业逐渐做大、做强,同时开发了系列高技术含量、高附加值、高竞争力的特色优势产品,在国内外市场中占据了一定的地位,形成了较强的发展后劲。
Along with rapid development of the industry in Xiaoshan, the product structure of the mechanical and electronic industry is optimized increasingly, and a great number of excellent private enterprises are becoming bigger and stronger gradually, while developing a series of characteristic and competitive products with high technical content, high added value, and high competitiveness, occupying a certain position in the markets at home and abroad, and forming the high potential for future development.

汽车及零部件:萧山的汽车零部件在全国的市场占有率超过6.5%,全区拥有汽车整车及零部件生产企业489家,2015年,萧山全区汽车及零部件企业实现销售收入206.43亿元,实现销售收入10亿元以上的汽车产业企业就有6家,例如万向集团、亚太机电、杭齿等企业都是具有雄厚实力、在全国数一数二的专业 零部件生产厂家,其产品已进入了全球器材零部件供应链,为大众、通用、一汽等众多注明的整车企业配套。
Automotive and its parts: The automotive parts manufactured in Xiaoshan occupy more than 6.5% of the market share in China; in Xiaoshan, there are 489 automotive and parts manufacturers; in 2015, the automotive and parts manufacturers in Xiaoshan District realized the sales revenue of RMB 20.643 billion Yuan; there were six enterprises in automotive industry realizing the sales revenue of more than RMB 1.0 billion Yuan. For example, Wanxiang Group, Asia-Pacific Mechanical and Electronic Co., Ltd., Hangzhou Gearbox and other enterprises are the leading professional parts manufacturers in China with abundant strength, and selling the products into the global equipments and parts supply chain, so as to support a number of famous automotive enterprises such as Volkswagen, General Motors, and FAW.

输变电装备:杭州钱江电气集团股份有限公司是生产500kV以下输变电设备的代表企业,在国内中低压变压器行业中凭借其强大的研发能力和技术水平而名列前茅。获全国民营企业500强、连续五年全国变压器行业十强企业,钱潮牌变压器为中国驰名商标。
Power transmission and transformation equipment: As the representative enterprise manufacturing below-500kV power transmission and transformation equipment and ranking top in the domestic low-voltage transformer industry due to strong R&D capacity and high technical level, Hangzhou Qianjiang Electrical Group Co., Ltd. is rated as one of top 500 private enterprises in China and the top-10 enterprises in Chinese transformer industry for five years in succession, and the transformer in the brand of “Qianchao” is awarded the famous brand in China.

传动设备:杭州前进齿轮箱集团股份有限公司、恒星科技控股集团和杰牌控股集团有限公司等生产的大马力船用低速齿轮箱、涡轮减速机、高精度齿轮减速机等产品畅销全国各地,出口产品在欧美市场享有盛誉。
Transmission equipment: The products such as high-powered marine low-speed gearbox, turbine reducer, and high-precision gear reducer manufactured by Hangzhou Advance Gearbox Group Co., Ltd., Fixed Star Technology Co., Ltd., and Jie Holding Group Co., Ltd. are sold well all over the country, and the export products are well received in European and American market.

风力发电设备:通用电气亚洲水电设备有限公司、浙江佳力科技股份有限公司和杭州前进齿轮箱集团股份有限公司等是风电行业主要配套件的生产企业,已形成批量生产的风电铸件、增速箱和风电零部件,产品质量稳定,具有很强的市场竞争力。
Wind power equipment: As the main manufacturers of the parts and components for the wind power industry, GE Hydro Asia Co. Ltd., Zhejiang Jiali Technology Co., Ltd., and Hangzhou Advance Gearbox Group Co., Ltd. are able to manufacture the wind power castings, step-up box, and wind power parts in batch with stable quality and strong market competitiveness.

纺织机械:萧山纺织工业发达,产业规模逐年扩大,培育了一批以万利纺机为代表的纺织机械生产企业,生产倍捻机、剑杆织机等具有国际先进水平的大型纺机机械,并实现一定批量的出口。
Textile machinery: In Xiaoshan, the textile industry is well developed, and the industrial scale is expanding year by year; a number of textile machinery manufacturers represented by Wangli Textile Machinery are fostered to produce the two-for-one twister and rapier loom and other large textile machinery at the international advanced level, and achieve the export in a certain batch.

数控机床:以杭州友佳精密机械有限公司为代表的生产数控加工设备和加工中心等厂家,其系列产品精度高、质量稳定,已成为大连机床厂、沈阳机床厂等知名大型国有企业的主要竞争对手,具有一定的品牌优势,市场占有率稳步提升。
Numerical control machine tool: Represented by Hangzhou Good Friend Precision Machinery Co., Ltd., the manufacturers of numerical control machining equipment and machining centers have become main competitors against Dalian Machine Tools Group, Shenyang Machine Tools Corporation and other well-known large-scale state-owned enterprises due to the high precision and stable quality of the series products; they have already formed their brand advantage to an certain extent, and their market share increases steadily.

创新基础雄厚,创新能力逐步增强
Solid innovation foundation, increasingly-enhanced innovation capacity

萧山机电产业拥有国家级技术中心3家,分别为万向集团公司、浙江亚太机电股份有限公司、杭州前进齿轮箱集团股份有限公司;国家级实验室1家,国家级研发中心3家,省级技术中心10家,博士后工作站4家。有国家重点扶持高新技术企业10家。共起草发布国家和行业标隹20多项,拥有各类专利总数700多项。日益增强的自主创新能力和逐步完善的创新体系为萧山机电产业发展提供了持续动力。如万向集团拥有国家级技术中心、国家级实验室、博士后科研工作站、万向北美技术中心等8个直属机构和5个专业研究所,并通过购买海外专利技术和自主研发相结合的方式,仅在万向节生产一项上就制定行业标准147项、申请国家专利技术194项,万向制造已经成为万向节行业标准的代名词。
The mechanical and electronic industry in Xiaoshan has three national-level technical centers including Wanxiang Group Co., Ltd., Zhejiang Asia-Pacific Mechanical & Electronic Co., Ltd., and Hangzhou Advance Gearbox Group Co., Ltd., as well as one national-level laboratory, three national-level R&D centers, ten provincial-level technical centers, four post-doctoral working stations, and ten hi-tech enterprises supported by the state, which have drafted and published more than 20 national and industrial standards, and owned more than 700 patents in total. The increasingly enhanced independent innovation capacity and gradually-improved innovation system provide sustainable motive power for the development of mechanical and electronic industry in Xiaoshan. For example, Wanxiang Group has eight subordinate agencies and 5 professional research institutes such as the national-level technical center, national-level laboratory, post-doctoral scientific research station, and Wanxiang North America Technical Center, and formulates 147 industrial standards and has technologies applied for 194 national patents by combining the purchase of overseas patented technology with its independent research and development. “Made in Wanxiang” has become a synonym of the industrial standard for universal joint.

品牌产品面广质高,品牌培育初显成效
Wide-coverage and high-quality brand products with brand cultivation achieving initial success

萧山机电产业积极实施品牌战略,骨干企业的品牌知名度不断提高。万向钱潮QC万向节2007年被评为全国汽车零部件产品唯一一个中国世界名牌,实现了中国汽车工业和浙江省中国世界名牌的突破。萧山机电产业还拥有中国名牌产品7个,省市出口名牌37个,其中省级出口名牌13个。另外,钱江变压器、前进齿轮箱、亚太湘湖牌制动器、友佳数控机床、杰牌减速机等一系列产品,都在各自领域占有明显优势。
The mechanical and electronic industry in Xiaoshan is implementing the brand strategy actively so as to improve the brand popularity continuously. The universal joint in the brand of “Qianchao QC” manufactured by Wanxiang was rated the only world famous brand in the automotive part products in China, achieving the zero breakthrough in world famous brand for the automotive industry in China and Zhejiang Province. The mechanical and electronic industry in Xiaoshan also has 7 Chinese top brand products, 37 famous export brands at provincial and municipal levels, and 13 famous export brands at provincial level. In addition, Qianjiang transformer, Advance gearbox, Asia-Pacific “Xianghu” brake, Good Friend numerical control machine tool, and Jie reducer and other products have an obvious advantage in their respective field.

出口占比逐年增大,外贸提质增量前途广阔
Proportion of export is increasing year by year, and the foreign trade expects a broad prospect for quality improvement and volume increase

2012年到2015年期间,萧山机电产品年平均出口26.1亿美元,出口占比逐年增加,分别为26.96%27.9%28.96%31.63%。出口产品主要传动机械(包括船用齿轮箱、减速机、传动链条、输送机等),交通运输(汽车零部件)、输变电设备(包括中低压变压器、中低压开关、电气元件等),纺织机械(包括剑杆织机、倍捻机、绣花机、粗纱机等),数控机床及零部件,通用机械(各类泵、阀门等),发电设备(水电、风电设 备及部件),以及起重运输设备、电动工具等,技术含量和附加值相对较高。通过外贸转型升级培育,可以在自主品牌出口率、出口产品质量和附加值以及出口额上得到进一步的提升。
From 2012 to 2015, the annual average export volume of mechanical and electronic products in Xiaoshan reached USD 2.61 billion, and the proportion of export increased year by year, accounting for 26.96%, 27.9%, and 31.63% respectively. The main export products include transmission machinery (including marine gearbox, reducer, transmission chain, and conveyor), transportation products (automotive parts), power transmission and transformation equipment (including medium- and low-voltage transformer, medium- and low-voltage switch, and electrical elements), textile machinery (including rapier loom, twisting machine, embroidery machine, and roving frame), numerical control machine tool and parts, general-purpose machinery (various types of pumps and valves), power generating equipment (hydropower and wind power equipment and components), as well as the hoisting and transporting equipments, and electrical tools with higher technical content and added value. By the upgrading, transformation and cultivation of foreign trade, it is possible to further raise the export rate of independent brand, improve the quality and added value of export products, and increase the export volume.

外贸发展新模式推广情况
Popularization of new development mode for foreign trade

2015年,萧山园区经过评审公示通过,成为杭州市跨境电子商务综合试验区线下园区,重点建设空港、开发区、邮政和新塘四大跨境电子商务产业园,初步形成了萧山园区一园四区的发展格局。同时,空港产业园和开发区产业园被确定为省级试点园区;杭州传美跨境物流有限公司的美国洛杉矶仓和杭州准时达供应链管理有限公司的香港邦泰仓被确定为浙江省公共海外仓。2015年,全区完成跨境电商出口2.1亿美元,进口8300万美元。
In 2015, after passing the review and proclamation, Xiaoshan Park became the offline park subordinate to Hangzhou Cross-Border E-Commerce Comprehensive Pilot Area, and laid the stress on the construction of four major cross-border e-commerce industrial parks including air port, development zone, postal service and Xintang, and took the initial shape of the development pattern of “one park and four zones”. At the same time, the airport industrial park and development zone industrial park were determined as the pilot parks at the provincial level; Hangzhou Chuanmei Cross-Border Logistics Co., Ltd.’s warehouse in Los Angels, USA and Hangzhou JUSDA Supply Chain Management Co., Ltd.’s warehouse in Bangtai, Hong Kong are determined as the public overseas warehouses of Zhejiang Province. In 2015, the whole district realized the cross-border e-commerce export of USD 210 million and import of USD 83 million.

自主品牌培育情况
Cultivation of independent brand

萧山区积极实施品牌战略,培育省市区三级出口名牌。截止目前,全区共有注册商标25822件,境外商标1205件,国家商标战略示范企业1家。出口名牌88个,其中省级出口名牌26个,市级出口名牌62个。87家出口企业在商务百事通上完成了自主品牌网上信息备案,2015年备案企业自主品牌产品出口金额为14870万美元,占全区出口总额的1.85%。涌现出万向钱潮股份有限公司、杭州前进齿轮箱集团股份有限公司、杭州新九龙厨具制造有限公司、杭州钱江电气集团股份有限公司和杭州发达齿轮箱集团有限公司等出口总额大,自主品牌出口占比达85%以上的企业。
Xiaoshan District is implementing the brand strategy actively to cultivate the famous export brands at provincial, municipal, and district levels. So far, there are 25,822 registered trademarks, 1,205 overseas trademarks, 1 national trademark strategy demonstration enterprise, and 88 famous export brands, including 26 provincial-level famous export brands and 62 municipal-level famous export brands. 87 export enterprises completed the independent brand online information filing at China Beston; in 2015, the export value of independent brand products by the filed enterprises reached USD 148.70 million, accounting for 1.85% of the total export value in Xiaoshan District. There emerge a batch of enterprises with high total export value and the proportion of independent brand export higher than 85%, including Wanxiang Qianchao Co., Ltd., Hangzhou Advance Gearbox Group Co., Ltd., Hangzhou New Jiulong Kitchen Ware Manufacturing Co., Ltd., Hangzhou Qianjiang Electrical Group Co., Ltd., and Hangzhou Fada Gearbox Group Co., Ltd.

外贸综合服务企业快速成长
Rapid growth of integrated foreign trade service enterprise

跨境电子商务园区的建设为外贸综合服务体系发展提供了空间,推动了全区组织管理创新,一批外贸综合服务企业快速成长。截止2015年底,全区已经引进和培育了浙江融易通进出口有限公司、杭州市有棵树科技有限公司、浙江速通天呈商务服务股份有限公司、大龙网和杭州易斯百电子商务有限公司等多家外贸综合服务企业,致力于为广大外贸企业提供通关、物流、外汇、退税、保险、金融等一站式服务,使出口企业不必分心于繁杂的外贸流程事务,专注于市场开拓和产品供应,通过精细化市场分工,提高进出口流程的效率,通过集约化降低进出口环节成本,推动了传统外贸转型升级,提升经济发展动力。
The construction of the cross-border e-commerce park provides the space for the development of integrated foreign trade service system, advances the organization and management innovation in the whole district, and promotes rapid growth of a number of integrated foreign trade service enterprises. By the end of 2015, Xiaoshan District has introduced and cultivated many integrated foreign trade service enterprises including Zhejiang U-easy China Import & Export Co., Ltd., Hangzhou Youkeshu Technology Co., Ltd., Zhejiang Speedy Manna Commerce Service Co., Ltd., Dino Direct Network, and Hangzhou Ewayby E-Commerce Co., Ltd., applied itself to render the one-stop services such as customs clearance, logistics, foreign exchange, tax rebate, insurance, and finance to the foreign trade enterprises, so that the export enterprises should not get distracted by complex foreign trade process, but pay attention to the market expansion and product supply, improve the efficiency of the import and export process by fine division of market, reduce the cost of import and export links by intensification, promote the upgrading and transformation of traditional foreign trade, and enhance the motive force of economic development.

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