浦江——打造世界水晶产销中心
Pujiang Grows into the World Center of Crystal Production & Sales
浦江素有“文化之邦” “书画之乡” “诗词之乡”的美称。文化底蕴深厚。拥有“万年上山、千年郑义门、百年书画兴盛地”，“万年上山”——距今约9000——11000年，是中国长江下游及东南沿海地区迄今发现的年代最早的新石器时代遗址。是世界稻作农业最早的起源地之一。“千年郑义门”———位于郑宅镇的“江南第一家”，居住于是此的郑氏家族以孝义治家名冠天下，历宋、元、明三朝，十五世同居共食达360余年，明太祖朱元璋亲赐“江南第一家”。“百年书画兴盛地”——浦江书画之风盛行，书画名家辈出，宋元明清，见诸文字记记载的确书画人物就有250多人，近现代享誉画坛的有张书旂、吴茀之、张振铎、张岳健、方增先、吴山明等。
Pujiang has long been known as the State of Culture, the Home of Painting and Calligraphy and the Home of Chinese Poetry, and therefore enjoys profound cultural foundation. It enjoys the reputation of 10,000-Year Shangshan Site, 1,000-Year Zhengyi Door, and Century Prosperous Land of Painting and Calligraphy, among which the Shangshan Site with a history of about 9,000-11,000 years, is the earliest Neolithic site ever found to date in the lower reach of Yangtze River and the southeastern coastal area. Pujiang is one of the earliest origins of the world's rice farming. The 1,000-Year Zhengyi Gate located at the First Family in the South China at Zhengzhai Town, the Zheng family living here was well-known for its household management by filial obedience and amenity. The fifteen generations of Zheng Family lived and ate together for up more than 360 years, going through the Song, Yuan and Ming dynasties, and was awarded with the honor of the First Family in South China by Zhu Yuanzhang (the founder and first emperor of the Ming Dynasty). Pujiang, the Century Prosperous Land of Painting and Calligraphy - prevails painting and calligraphy, and has produced many famous calligraphers and painters generation after generation. More than 250 calligraphers and painters in the Song, Yuan, Ming and Qing dynasties are recorded in the official unwritten books. Zhang Shuqi, Wu Fuzhi, Zhang Zhenduo, Zhang Yuejian, Fang Zengxian, and Wu Shanming are among the renowned modern and contemporary painters.
民间艺术丰富多彩，浦江乱弹、浦江板凳龙、浦江剪纸、浦江迎会、浦江麦秆贴、郑义门营造技艺等6项被列入国家级非物质文化遗产保护项目，是全国最多的县市之一。其中浦江剪纸在2010年8月被列入世界级非物质文化遗产包护项目。浦江这方神奇的土地也为水晶产业转型升级提供了肥沃的艺术土壤。
The folk arts in Pujiang are rich and colorful. The Pujiang Luantan, Pujiang Bench Dragon, Pujiang Paper-Cut, Pujiang Idolatrous Procession, Pujiang Straw Collage, Zhengyi Door Building Technique are included in the national intangible cultural heritage protection items list, so that Pujiang becomes one of the counties with the most intangible cultural heritage items in the country. The Pujiang paper-cut was included in the world-class intangible cultural heritage protection list in August 2010. Pujiang, the magical land provides fertile soil of art for transformation and upgrading of crystal industry.
为深入贯彻习总书记“四个全面”和我省“八八”、“两富”和“两美”总战略，根据省委省政府“抓改革、促转型、治环境、惠民生”要求，落实省委夏宝龙书记对浦江水晶行业发展的重要批示精神，切实推进水晶行业提质增效，建好“中国水晶玻璃之都”，打造“全国乃至世界的水晶产销的中心”，助力浦江“四个全面”战略布局试点县建设，为全省传统产业集群转型升级提供示范。
To further implement the Four-Pronged Comprehensive Strategy put forward by CPC General Secretary Xi Jinping and the provincial overall strategy of "Eight Eight Strategy", "Two Riches" and "Two Beautiful", and in line with the provincial government’s requirements of "promoting reform, facilitating transformation, controlling environment, and benefiting people's livelihood", and for implementing the important instructions of the Provincial CPC Secretary Xia Baolong on the crystal industry development of Pujiang, and practical promotion of the quality and efficiency improvement of crystal industry, Pujiang will develop into the City of Crystal Glass in China, strive for the National and World Center of Crystal Production & Marketing, and boost the construction of Pujiang as pilot county in adaptation to the Four-Pronged Comprehensive Strategy layout and play exemplary role for the province's transformation and upgrading of traditional industrial clusters .
发展情况
Development
浦江水晶产业起步于上世纪八十年代中期，具有浙江块状经济典型的发育、发展特征。经过三十多年的快速发展，浦江水晶产业取得了全国同类产品市场销量最大、产品品种最多的产业地位，已初步具备了进一步抢占水晶产业未来竞争制高点的产业基础。
The crystal industry of Pujiang started in the mid-1980s, and had the typical development and growth of Zhejiang massive economy. After thirty years of rapid development, the crystal industry in Pujiang has secured the industry position of the largest sales volume and the most diversified types on the national market of similar product, and has initially possessed the industrial base for further seizing the commanding heights of future competition in the crystal industry.
集群发展优势明显。从本世纪初开始，浦江县已成为全国最大的水晶加工集散地之一，2003年，浦江县被中国轻工业联合会和中国日用玻璃协会授予"中国水晶玻璃之都"荣誉称号。经过2013年以治水为突破口的行业整治，目前全县拥有工商登记在册的水晶企业1243家，比行业整治前的2.2万家大幅减少。2015年，全县水晶玻璃行业实现工业总产值71.5亿元，占全县工业总产值的11.9%。产值2000万元以上规模企业24家，规上企业产值占全行业总产值的36%。目前行业劳动用工30571人。截止2015年底，全行业先后累计申报发明专利15项，实用新型专利135项，外观设计专利859项。
Obvious Advantages of Cluster Growth. From the beginning of this century, Pujiang County has become one of the country's largest processing and distribution center for crystal. In 2003, Pujiang County was awarded the honorary title of China City of Crystal Glass in China by the China National Light Industry Council and the China National Association for Glass Industry. Upon the industry regulation with water control as breakthrough point in 2013, the county has owned 1,243 crystal enterprises recorded in the business registration list, significantly fewer than 22,000 before the industry regulation. In 2015, the crystal glass industry in the county realized total industrial output value of RMB7.15 billion Yuan, accounting for 11.9% of the county’s total industrial output value. 24 enterprises above designated sizes had output value of RMB20 million Yuan, so that the output of the enterprises above designated sizes accounted for 36% of the industry-wide total output. Currently, the industry employs 30,571 workers. By the end of 2015, the industry had applied a total of 15 invention patents, 135 utility model patents and 859 design patents.
市场占有稳步提升。综合看，浦江水晶玻璃制品国内市场占有率达70%以上；其中，水晶灯饰挂件全国市场占有率70%、水晶工艺品全国市场占有率80%、钻类全国市场占有率80%。2015年，全县水晶产品出口交货值24亿元，占行业销售产值的32.9%，规模是2004年的6.3倍。出口产品主要销往美国、英国、德国、加拿大、新加坡、马来西亚、日本、韩国、印度等国家和地区，吸引阿斯法、PRADA、LV等一大批国内外名企业与浦江合作。
Market share steadily increases. Generally, the domestic market share of Pujiang crystal glass products is higher than 70%; Among them, the national market shares of crystal lighting pendants, the crystal handicrafts and diamond or rhinestone are respectively 70%, 80%, and 80%. In 2015, the export delivery value of crystal products in the county was RMB2.4 billion Yuan, accounting for 32.9% of industry sales output value, and in size of 6.3 times that of 2004. The products are mainly exported to other countries and regions including the U.S., Britain, Germany, Canada, Singapore, Malaysia, Japan, South Korea, and India. A large number of domestic and foreign well-known enterprises are attracted to cooperate with Pujiang, including Asfaw, PRADA, and LV.
产品体系初步形成。浦江水晶玻璃产业在发展壮大过程中，不断加大产品开发力度，目前已形成了灯饰挂件系列（八角珠、灯球、长条、三头尖和挂片等）、灯具系列（吊灯、吸顶灯、壁灯、台灯、落地灯等）、工艺品系列（动物、花果、人像和各种模型等）、饰品系列（首饰、服饰、项链、手链等）、日用品系列（文具、餐具、烟缸、花瓶、钟表等）、建筑装潢材料系列（罗马柱、方砖、贴片、门帘窗帘等）、钻类饰品系列（用于时装、鞋帽、皮带、箱包及其它物品装饰的各种钻类产品）等七大系列产品。星碧水晶、东州水晶和亚华水钻等一批优势企业通过转型发展，相继突破了技术门槛与市场门槛，进入了高端工艺品、奢侈品配套和人造宝石等新市场。
Product system takes shape. In the development and growth process of crystal glass industry, Pujiang increases efforts in product development, and has formed seven major series of products including lighting pendant series (octagonal bead, lamp ball, long strip, 3-point lighting and hanging piece, etc.), lamp series (chandelier, ceiling light, wall lamp, table lamp, and floor lamps), crafts series (animal, flower and fruit, portraits and various models, etc.), jewelry series (jewelry, clothing, necklace, bracelet, etc.), daily necessities series (stationery, cutlery, ashtray, vase, watch, etc.), construction and decoration materials series (Roman column, square tiles, chip, door curtain and window curtains, etc.), diamond jewelry series (diamond products used for decorating fashion, shoes, hats, belts, bags and cases and other items). A number of competitive enterprises including Singbee Crystal, Dongzhou Crystal and A WAY MC Chaton have broken through the technical barriers and market barriers through restructuring and development, and entered the new markets of high-end products, luxury supporting and artificial gemstones.
品牌建设取得成效。亚华水钻、天隆、奥特和奥德利等一批龙头企业发挥了行业引领示范作用。截止2015年底，全县水晶行业已拥有注册商标563只，其中省著名商标1只，省名牌产品1只，市知名商标1只，全国行业名特优产品1只（艺力施比高花瓶）。2015年，由中国日用玻璃协会主办的第四届中国玻璃艺术名家作品展评选活动中，6件作品获得金奖、8件作品获得银奖。同年，王元成、邱培育获得第二届中国玻璃艺术大师称号；张福民、张必军等4位被评为首届浙江省水晶玻璃工艺美术大师，还有12位入选首届浙江省水晶玻璃工艺美术师。
Brand building has achieved results. A number of leader enterprises including A WAY MC Chaton, Tianlong, Art Ornaments and Aodeli Craft Crystal have played leading and model roles in the industry. By the end of 2015, the county's crystal industry has registered 563 trademarks, including 1 provincial famous brand, 1 provincial famous brand product, 1 municipal well-known trademark, and 1 national industry famous brand, special, high-quality products (Yili Shibigao flower vase). At the 4th Chinese Glass Art Masters Exhibition Contest hosted by the China National Association for Glass Industry in 2015, six works received the gold medal, and eight works won silver. In the same year, Wang Yuancheng and Qiu Peiyu won the title of the Second Chinese Glass Artist; and 4 people including Zhang Fumin, and Zhang Bijun were named as the 1st Zhejiang Province Crystal Glass Arts & Crafts Masters, and 12 other people were finalists of the 1st Zhejiang Province Crystal Glass Arts & Crafts Masters.
产业布局日趋优化。2013年，浦江县委县政府提出了“园区集聚、统一治污、产业提升”的发展思路，按照“一区多点”原则，由浦江水晶产业集聚园区开发有限公司投资19.3亿元，规划新建占地794.9亩、建筑面积79万平方米的中部、东部、南部、西部4个水晶产业集聚园区。2014年，四个水晶产业集聚园区相继启动建设，并于2015年10月基本建成。到2016年3月，全县除了已经批准备案的68家水晶企业落地开发区外，其余企业都要进入集聚园区生产。
The industrial layout is increasingly optimized. In 2013, Pujiang county government proposed the development ideas of "park gathering, central pollution control, industrial upgrading". The Pujiang Crystal Industrial Park Development Co., Ltd. invested RMB1.93 billion Yuan in planning newly construction of four crystal industry cluster parks respectively on the central part, east, south and west, covering an area of 794.9 mu and gross floor area of 790,000 square meters in accordance with the one zone & multi-point principle. In 2014, four crystal industry gathering parks have started construction successfully, and completed substantially in October 2015. To March 2016, all companies of the county have entered the gathering park for production except that the 68 approved and registered crystal enterprises resided in the development area.
产销联动形成机制。2013年4月，投资2.86亿元兴建的集产品销售、展示、市场信息传递于一体的中国浦江水晶城正式投入运营，目前已有水晶经营户695户摊位767个入驻。同时，浦江中国水晶玻璃博览会已呈现名展效应；浦江水晶玻璃产品义乌展销平台作用进一步得到发挥；水晶玻璃产品网上展销平台快速发展，“一城三平台”的产销联动机制初步建成。
Production-sales linkage mechanism. In April 2013, the China Pujiang Crystal City with investment of RMB286 million Yuan was completed and officially put into operation. The City integrates functions of product sales, display, and market information transmission, and currently has been settled with 695 crystal business operators and 767 stalls. Meanwhile, the Pujiang China Crystal & Glass Industry Fair has shown its famous exhibition effect; the roles of Pujiang crystal glass products Yiwu exhibition platform are further displayed; the online exhibition platform for crystal glass products grows rapidly. The production-sales linkage mechanism featuring "one city three platforms" initially takes shape.
发展优势
Development Advantages
目前，浦江已形成了较强的水晶产业体系能力、产业动态能力和公共服务能力，为向世界水晶产销中心迈进奠定了较为扎实的基础。
Currently, Pujiang has formed strong crystal industry system capacity, industry dynamic capacity and public service capacity, laying rather solid foundation for moving to the world crystal production & sales center.
产业体系能力。产业规模全国领先。2015年，浦江水晶行业总产值达到 70余亿元，已形成日用品、饰品、工艺品、装饰装潢4个大类7个系列11个细分行业，总量全国市场占有率70%左右
Industrial system capacity. The industrial scale of Pujiang is national leading. In 2015, the industry output value of crystal in Pujiang reached more than 7 billion Yuan, and 4 major categories including daily necessities, jewelry, crafts, and decoration, 7 series and 11 specific industries have been formed, of which the total quantity takes up the national market share of about 70%.
产业结构细分优化。浦江水晶不仅在细分行业上向单品完成了向4个大类7个系列转向，并形成了较为完整的产业链，从水晶加工向前延伸到了水晶机械制造、人造宝石制造，向后拓展到了固体废弃物处理，并在价值链上形成了研发设计、加工制造和销售的串连。
The industrial structure is segmented and optimized. The Pujiang Crystal has been completed with shifting towards 4 major categories and 7 series of single products in term of the segmented industry, but also formed relatively complete industrial chain, and extends forward from the crystal processing to crystal machinery manufacturing, artificial gem manufacturing, and backward to solid waste disposal. In term of the value chain, the series connection of R&D, design, manufacturing and marketing has taken shape.
产业动态能力。企业梯队充满活力。通过努力，浦江水晶行业有近1300家企业，注册商标657只。已培育了省著名商标和省名牌产品各4件，全国行业名特优产品1只；培育了1家国家级高新技术企业，5家省级科技型中小企业和2家企业技术研究中心，更涌现了天玑宝石和东州水晶等一批深耕技术创新、品质制造和市场拓展的成长型骨干企业，吸引一大批国内外知名企业来浦江合作
Industry dynamic capacity. The enterprise echelons are full of vitality. Through efforts, the crystal industry in Pujiang has nearly 1,300 companies, and 657 registered trademarks; has nurtured 4 provincial famous brand and 4 provincial famous brand products, 1 national industry famous brand, special, high-quality product; cultivated 1 national high-tech enterprises, 5 provincial technological SMEs, and 2 technology research centers, and emerged a number of backbone growth-type enterprises with intensive technical innovation, quality manufacturing, and market expansion e.g. Tianji Rhinestones and Dongzhou Crystal. A large number of well-known domestic and foreign enterprises are attracted to cooperate with Pujiang.
人才队伍日渐充实。30余年的快速发展，浦江培养了一支数以万计、训练有素的水晶设计、加工、制造、管理、营销大军。这些专业人员，构成了浦江水晶发展最为珍贵的内核，在全国甚至世界范围内串起了浦江水晶与浦江人水晶的网络，支撑浦江水晶产业的空间扩散与地域分工。更为重要的是，浦江产生了一批省市级甚至是国家级水晶玻璃工艺美术大师，引领水晶行业向高端迈进。
The talent team is increasingly enriched. Upon 30 years of rapid development, Pujiang has fostered tens of thousands of well-trained crystal design, processing, manufacturing, management and sales persons. These professionals constitute the most precious core for crystal development in Pujiang, inter-connect into the network of Pujiang crystal and Pujiang artificial crystal in the country and even the world, and support the spatial diffusion and regional division of labor for the Pujiang crystal industry. More importantly, Pujiang has produced a number of provincial, municipal and even national crystal glass arts and crafts masters, who lead the crystal industry from marching towards high-end.
公共服务能力。公共政策导向鲜明。特别是2013年以来，浦江搭建了一城（浦江中国水晶城）、一园（水晶集聚园区）、一镇（水晶小镇）的产业集聚发展与公共平台，并按照“以全省最严格的打击手段惩治污染行为”的要求，全面取缔无照水晶加工户，坚决淘汰“低、小、散”落后产能，出台《浦江县水晶加工行业“个转企”方案》、《浦江县水晶产业工艺装备淘汰类目录》和《浦江县水晶集聚区准入条件》等措施规范行业秩序、倒逼行业与企业转型升级。此外，由县政府承办了七届的中国水晶玻璃产业博览会，为行业影响力的持续提升也扮演着重要作用。
Public service capacity. The public policy provides clear guidance. Especially since 2013, Pujiang has set up the industry cluster development and public platform consisting of one city (Pujiang China Crystal City), one park (crystal cluster park), and one town (the town of crystal), and totally banned unlicensed crystal processing households in accordance with the requirements of "punishing the pollution behaviors with the most stringent combat means within the province", resolutely eliminates the backward production capacity featuring "low, small and scattered", and introduces the "transformation from individuals to enterprise" plan for crystal processing industry in Pujiang County, the " Catalog for Eliminative Categories of Crystal Industrial Process Equipment in Pujiang County and the Access Conditions of Pujiang Crystal Cluster Area and other measures to regulate the trade order, and forced the restructuring and upgrading of industry and enterprise. Moreover, the China crystal glass industry fairs hosted for seven times by the government also play important role for sustained increase of the industry influence.
协会服务支撑力强，2006年，浙江省水晶工艺制品协会在浦江成立；2008年，全国日用玻璃标准化技术委员会工艺水晶分技术委员会在浦江成立；2010年，浙江省水晶工艺制品协会烫钻专业分会成立。协会服务企业、协助政府完善行业管理、规范行业公平竞争秩序、促进产业转型升级、提升浦江水晶影响力等方面作用日益明显。2009年，经国家标准委批准，由协会主导制定的《工艺水晶饰品》标准成为国家标准。由协会主导制定的省级联盟标准《水晶加工机械》获省级工业和服务业标准化项目第一批立项。力争成为全行业规范标准。
The association services provide strong support. In 2006, the Zhejiang Crystal Crafts Association (ZCCA) was founded in Pujiang; in 2008, the Technological Crystal Technical Sub-Committee under National Technical Committee on Domestic Glass of Standardization Administration of China was founded in Pujiang; in 2010, Zhejiang Crystal Crafts Association Rhinestone Specialized Sub-Association was founded. The association has played increasingly evident roles in serving enterprises, assisting the government in perfection of the industrial management, regulation of the industry fair competition order, and promotion of industrial restructuring and upgrading, and expanding the influence of Pujiang crystal. In 2009, upon approval by the Standardization Administration of the People's Republic of China (SAC), the Craft Crystal Decoration Standard developed led by the association became the national standard. The Provincial Alliance Standard of the Crystal Processing Machinery developed led by the Association won the first batch of projects approved for the provincial industrial and service standardization, and strive to become the industry standard specification.
发展机遇
Development Opportunities
浦江打造世界水晶产销中心，机遇与挑战并存，需要进一步发挥优势打破前有狼后有虎的竞争态势，勇登世界水晶产业高地。
Pujiang will strive to become the world's crystal production and sales center, implying both opportunities and challenges. The advantages must be further displayed to reverse the competitive situation of between a rock and a hard place, and bravely scale the world industry heights of crystal.
从全球范围看，水晶玻璃产业是一个持续更新的朝阳产业，集传统和现代于一身，聚技术与文化为一体。浦江可以充分利用水晶行业发展的趋势、国内的市场规模和自身的产业基础加快发展。
From global perspective, the crystal glass industry is a continuously updating sunrise industry integrating both traditional and modern, and technology and culture in one. Pujiang can accelerate its development by full leveraging the crystal industry development trend, the domestic market size and its own industrial base.
消费规模大增长平稳。作为与生活和艺术紧密关联的产业或者品质生活导向的产业，水晶玻璃与经济发展高度正相关。目前，全球水晶玻璃产品的年消费需求量已达200亿美元以上，且保持持续增长态势。中国国内随经济收入的持续攀升，对高品质的水晶日用品、水晶饰品、水晶工艺品需求更是不断增加。
Consumption features large-scale and steady growth. As an industry closely associated with life and art or an industry guided by the quality life, the crystal glass is in highly positive correlation with economic development. Currently, the annual global consumption demand for crystal glass products has attained more than $ 20 billion, and maintained sustained growth. With China's rising level of economic incomes, the demand for high quality crystal items, crystal ornaments, and crystal products will keep increasing.
应用领域不断拓宽。新世纪以来，产业整合与水晶创新步伐不断加快。当前，水晶玻璃已从日用玻璃制品、工艺品、饰品等向人造宝石、电子设备和医疗设备领域开拓。
Application fields continue to expand. Since the inception of the new century, the industry integration and crystal innovation continues to accelerate. Currently, the crystal glasses have been expanding from household glass products, handicrafts, jewelry and other fields to artificial gemstones, electronic equipment and medical equipment.
水晶玻璃品质不断提升。一是无铅水晶玻璃日益成为主流；二是文化创意不断提升，传统工艺的文化与艺术价值突显；三是新技术新工艺不断涌现。
Quality of crystal glass continuously improves. Firstly, the lead-free crystal glass increasingly becomes the mainstream; secondly, the cultural creation improves continuously, and the cultural and artistic values of traditional crafts are more prominent; thirdly, the new technologies are emerging.
水晶产业跨国转移持续发酵。发达国家和主导企业不断加大全球价值链管理在全球配置资源，将越来越多的加工制造甚至是设计环节转移至包括中国在内的发展中国家，产业基础好的国家和地区、生产能力和品质管理能力强的企业，最先被纳入相关体系。
Transnational transfer of crystal industry is continuously fermenting. The developed countries and the leading enterprises continue to increase the global value chain management. For the global allocation of resources, more and more manufacturing and even the design links are transferred to developing countries, including China, and those countries and regions with healthy industrial bases, and enterprises with powerful production capacity and quality management ability are the earliest ones to be included in relevant system.
